“I’ve been lucky enough to work with what I could say one of my top clients in many years. From creation of a robust digital strategy, gathering needs and requirements from several markets under different scenarios, meetings, demos, emails, calls, all the way into negotiations, and now into execution and training Ross has always been an excellent resource providing clear information, guidelines and direction in the process. For anyone considering working with Ross I would recommend that with my eyes closed.”
– Felix Maldifassi, Corporate Accounts for Latin America & Social Media Strategy at Hootsuite
“Over the last two months, Ross was the trainer and facilitator for two very successful workshops at CARIMAC on Developing Powerful Social Media Strategy. Mr Sheil is a dedicated professional who takes great care in preparing for his presentations and in delivering them well. His primary concern is the course participants and he aims to ensure that the content is grasped on an individual basis. The feedback by participants was uniformly positive.”
– Hopeton Dunn, Professor of Communications Policy and Digital Media, Director, CARIMAC at the University of the West Indies (UWI), Mona
“Ross worked with the Next GENDERation project, leading a research initiative to map and profile programmes in youth, gender and violence prevention. He was tasked with conducting desk research and interviews to develop an inventory of programmes as well as a series of articles which communicated the findings to stakeholders and the public. Ross excelled in working independently and was proactive in updating the project coordinator and manager regularly. His outstanding inter-personal skills and efficiency resulted in the inventory surpassing its initial target number of entries by nearly 100%. He is particularly strong at managing difficult personalities and extracting results in adverse situations. Ross is exceptionally organised and productive. His project management and time management are unparalleled.”
– Kellie Magnus, Coordinator for The World Bank’s Next GENDERation Initiative
During my time at Digicel Group I had the opportunity to work closely with Ross on the ambitious project of the operational deployment of our Customer Care strategy for social media. Ross demonstrated quickly his talent when it comes to Social media strategy by developing a realistic and articulated plan for Digicel, including tooling and processes. He created a Social media support handbook that constituted most of the training material used in Customer care teams across all Caribbean markets. While he created the content, he also delivered, via face-to-face and webinars, numerous training sessions, and by such transmitting his passion for this subject. He taught the teams on how to create online videos and use effective short footage to help our customers. After a few months, we saw an increase of traffic and massive improvement in the quality of customer care interactions, increase of response rate and improvement in response time. Ross is creative, energetic, passionate, and has a unique visionary perspective on social communication.
– Veronique Sotto, Customer Care Director at Digicel Group