Social Media

‘Your workshop got my social media career started’

Stuart Smellie Digita Global Marketing

Stuart Smellie

Stuart Smellie is Senior Social Media Manager and Trainer at Digita Global Marketing. Stuart attended one of my social media strategy workshops at the Caribbean Institute of Media and Communication. Contact CARIMAC/UWI to register for the next one on June 22.

Before your workshop my only with social media was pretty much my personal Facebook and Twitter as well as a catering and photography company. While I had a like for social I was nowhere near professional but when I attended your workshop I got a completely different level of exposure.

You didn’t go too far down the rabbit hole but rather you got me thinking about social media in a way that it hadn’t been before. After learning about strategy and how to think through entire campaigns, learning about what works versus what doesn’t I was able to think about it a more structured and professional way. Continue reading

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Social Media

What we’ll learn at my social media workshop with CARIMAC/UWI next month

Slowly but surely in Jamaica, we’re accepting the idea that we’re living in a truly mobile world where social media can help decide the result of a general election. Meantime, businesses islandwide are trying to understand how to get more returns from mobile/social and, as the winning party did, give their brand a leg up over the competition.

Together with CARIMAC/UWI last year I did one social media workshop – and thanks to demand another one – designed to help professionals answer the same challenge to drive more results from social media. Since then I’ve gone on to do workshops for individual clients in sectors from food and beverage to finance; and continued to do my own research, such as attending last week’s Mobile Marketing Association Leadership Forum in New York to gain fresh insights from the likes of Samsung, Facebook and Coca-Cola. Continue reading

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Social Media

Jamaica’s first social millionaire … and his name is ‘Rich’

#SocialMillionaire Digicel MORE Silverstone Solutions Jamaica

The biggest social media campaign I’ve ever worked on wrapped up today when Digicel made UWI student Richard Rush Jamaica’s first #socialmillionaire.

As part of the Silverstone Solutions team, we came up with the concept and built fast the mobile web app that allowed players to enter daily social media challenges over 25 days, ending Christmas Day.

Case study video coming soon… *<|:D

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Social Media

Own not owned: how smart brands do digital

Marketers, we all like to think we’re really cool. “Another selfie contest!” Yet there’s something we can learn from the past, before social networks, before social media when marketers relied largely on print-radio-TV-billboards. So with the range of digital marketing opportunities available today, why rely on just social networks?

Businesses themselves, social networks are under pressure to actually generate revenue their platforms; and so Facebook has been reducing the organic reach of brand pages while simultaneously increasing the range of advertising options. Many brands have felt their Facebook reach fall by 50% in just a few months.

“Held hostage!” reflected one glum brand manager. Put more kindly what social networks are doing is ‘renting’ space to brands – raising the rent by forcing brands to buy ADS to compensate for falling reach.

Good news: brands do have options. Continue reading

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Social Media

Talking Social Media on TVJ’s Smile Jamaica

smile jamaica tv social media

Was a guest on TVJ’s Smile Jamaica today to talk about how companies can not just get into social media but get results by complementing their use of ‘rented’ social networks with ‘owned’ digital/mobile platforms – work I do now with Silverstone CIS. Also covered similar ground during the social media strategy workshops I did at CARIMAC recently, which were due to repeat in Kingston and Montego Bay. Date TBC.

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