Education, Social Media

Get certified by the sites you need: Facebook, Google, Hootsuite etc.

google squared

If you’re serious about a career in social media and digital marketing it’s essential to get quality training you won’t find get from your 9-5. Social networks and all digital platforms are continuously updating and we need to how to use them, how others are interacting with them, and of course in the local context*.

Now that they’ve become big business, and have a financial incentive to do so, most social networks offer certified courses available online on a free, freemium or premium basis. Some like Google, Hootsuite and Hubspot have been doing this for a while, but now they’re joined by Facebook (inclusive of Instagram) and Twitter.

As a trainer myself I’ve become a bit of a junkie for courses. Fortunately, some of the courses are quite short or cover a broad area – for those who don’t want to go too deep, too detailed; or at least not yet. Regardless, you’ve got a lot of choice.

Here you go… Continue reading

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Education, Social Media

‘Social CEOs’ in Jamaica…I found one!

Graphic: Harvard Business Review

Graphic: Harvard Business Review

In fairness there’s more than one. But the other day I was given a challenge to write a social media guide for local CEOs.

This post I published just now isn’t necessarily a guide, but attempts to outline some of the opportunities that are already available. My (brief) interaction with one CEO in particular certainly gives grounds for optimism.

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Education, Social Media

Learning from Lasco: what if your brand is next?

lasco omar mcleod tweet

All because of one tweet containing one word.

First Lasco’s Twitter account last night sent a homophobic tweet directed at Olympic gold medallist Omar McLeod. Second they claimed the account had been hacked. Third, amid a firestorm of social media backlash, they sent another apology (see above) this time acknowledging and sacking the employee responsible. Their chairman Lascelles Chin then appeared on radio this morning to apologise further.

From my experience (and yes mistakes) working for, consulting and training Jamaican companies I’m only surprised something this “OH SHIT!” never happened sooner. Surprised because few companies have taken digital seriously to prevent such a thing happening. Once we get over cussing out Lasco, and for those of us whose job it is to do better, here’s some steps to prevention:

  1. Should your brand even be on social? This is a real question: Apple doesn’t even have social media accounts for some of its main products (Mac and iPhone) so why should you, seriously? And can you actually provide a value proposition to your customers rather than retweeting photos of oxtail lunches – if the answer is “Yes” then please proceed to 2. Continue reading
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Education, Social Media

When your customer service is a joke…get your customers to do it better

p2p customer service flow jamaica

As good as customer service can get?

The other day I needed some customer service so I tweeted Flow Jamaica. Unfortunately, Flow didn’t respond until the next day, unlike the parody Twitter account which replied right away. Now if you’re a customer of Flow (I’ve had the original Flow since 2008) you might be experiencing a similar disconnect between its media statements versus its day-to-day service, which sucks.

But it needn’t be this way. Continue reading

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Education, Social Media

Get hugs from your CEO, not bruises. Practical advice for social media managers

Everyone loves social media, right; and with all the big data it produces then why as social media managers do we complain of a struggle to prove return on investment and gain internal support?

It might be because as social media professionals we’re not taken seriously enough; or perhaps we haven’t yet presented a workable strategy to take a more social business approach. What follows are seven practical solutions to make it work, takeaways from my recent workshop at CARIMAC:
Continue reading

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