Social Media

‘Your workshop got my social media career started’

Stuart Smellie Digita Global Marketing

Stuart Smellie

Stuart Smellie is Senior Social Media Manager and Trainer at Digita Global Marketing. Stuart attended one of my social media strategy workshops at the Caribbean Institute of Media and Communication. Contact CARIMAC/UWI to register for the next one on June 22.

Before your workshop my only with social media was pretty much my personal Facebook and Twitter as well as a catering and photography company. While I had a like for social I was nowhere near professional but when I attended your workshop I got a completely different level of exposure.

You didn’t go too far down the rabbit hole but rather you got me thinking about social media in a way that it hadn’t been before. After learning about strategy and how to think through entire campaigns, learning about what works versus what doesn’t I was able to think about it a more structured and professional way. Continue reading

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Social Media

What we’ll learn at my social media workshop with CARIMAC/UWI next month

Slowly but surely in Jamaica, we’re accepting the idea that we’re living in a truly mobile world where social media can help decide the result of a general election. Meantime, businesses islandwide are trying to understand how to get more returns from mobile/social and, as the winning party did, give their brand a leg up over the competition.

Together with CARIMAC/UWI last year I did one social media workshop – and thanks to demand another one – designed to help professionals answer the same challenge to drive more results from social media. Since then I’ve gone on to do workshops for individual clients in sectors from food and beverage to finance; and continued to do my own research, such as attending last week’s Mobile Marketing Association Leadership Forum in New York to gain fresh insights from the likes of Samsung, Facebook and Coca-Cola. Continue reading

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