Social Media

Get certified by the sites you need: Facebook, Google, Hootsuite etc.

google squared

If you’re serious about a career in social media and digital marketing it’s essential to get quality training you won’t find get from your 9-5. Social networks and all digital platforms are continuously updating and we need to how to use them, how others are interacting with them, and of course in the local context*.

Now that they’ve become big business, and have a financial incentive to do so, most social networks offer certified courses available online on a free, freemium or premium basis. Some like Google, Hootsuite and Hubspot have been doing this for a while, but now they’re joined by Facebook (inclusive of Instagram) and Twitter.

As a trainer myself I’ve become a bit of a junkie for courses. Fortunately, some of the courses are quite short or cover a broad area – for those who don’t want to go too deep, too detailed; or at least not yet. Regardless, you’ve got a lot of choice.

Here you go… Continue reading

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Social Media

What you’ll learn at my CARIMAC social media strategy workshop

carimac ross sheil winning social media strategies

Together with CARIMAC/UWI this is our third year hosting the ‘Creating Winning Social Media Strategies Workshop’. By coming you’ll learn how to get more support for social media at work – by giving you the structure you need to drive results and integrate within your organisation.

  • Kingston, Mona Campus: June 21-22
  • Montego Bay, Western Campus: July 19-20

We’ll look at what’s happening around the world, but more importantly what works well in Jamaica and citing actual examples and best practice. We’ll of course examine how customer behavior is changing, the need to be social first and what that means for you whether you’re a brand, government or non-profit.

Practical exercises will play a big part – you’ll work in teams representing a particular organization – and at the end of the two days you’ll have to compete with the other groups by presenting your strategy. Continue reading

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Social Media

What we’ll learn at my social media workshop with CARIMAC/UWI next month

Slowly but surely in Jamaica, we’re accepting the idea that we’re living in a truly mobile world where social media can help decide the result of a general election. Meantime, businesses islandwide are trying to understand how to get more returns from mobile/social and, as the winning party did, give their brand a leg up over the competition.

Together with CARIMAC/UWI last year I did one social media workshop – and thanks to demand another one – designed to help professionals answer the same challenge to drive more results from social media. Since then I’ve gone on to do workshops for individual clients in sectors from food and beverage to finance; and continued to do my own research, such as attending last week’s Mobile Marketing Association Leadership Forum in New York to gain fresh insights from the likes of Samsung, Facebook and Coca-Cola. Continue reading

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Social Media

Get hugs from your CEO, not bruises. Practical advice for social media managers

Everyone loves social media, right; and with all the big data it produces then why as social media managers do we complain of a struggle to prove return on investment and gain internal support?

It might be because as social media professionals we’re not taken seriously enough; or perhaps we haven’t yet presented a workable strategy to take a more social business approach. What follows are seven practical solutions to make it work, takeaways from my recent workshop at CARIMAC:
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