If you’re serious about a career in social media and digital marketing it’s essential to get quality training you won’t find get from your 9-5. Social networks and all digital platforms are continuously updating and we need to how to use them, how others are interacting with them, and of course in the local context*.
Now that they’ve become big business, and have a financial incentive to do so, most social networks offer certified courses available online on a free, freemium or premium basis. Some like Google, Hootsuite and Hubspot have been doing this for a while, but now they’re joined by Facebook (inclusive of Instagram) and Twitter.
As a trainer myself I’ve become a bit of a junkie for courses. Fortunately, some of the courses are quite short or cover a broad area – for those who don’t want to go too deep, too detailed; or at least not yet. Regardless, you’ve got a lot of choice.
Here you go…
Blueprint is their learning programme which covers Facebook, Facebook Messenger and Instagram; but not yet WhatsApp. Given how widely used these platforms are in Jamaica it would make sense to start here. It’s free, but you pay a US$100 fee to take the exams to certify you for either: Planning or Buying. Both certifications also require you to take the Core exam – which many people may choose to stick with, just that won’t give you a certificate. Continue reading