Social Media

‘Your workshop got my social media career started’

Stuart Smellie Digita Global Marketing

Stuart Smellie

Stuart Smellie is Senior Social Media Manager and Trainer at Digita Global Marketing. Stuart attended one of my social media strategy workshops at the Caribbean Institute of Media and Communication. Contact CARIMAC/UWI to register for the next one on June 22.

Before your workshop my only with social media was pretty much my personal Facebook and Twitter as well as a catering and photography company. While I had a like for social I was nowhere near professional but when I attended your workshop I got a completely different level of exposure.

You didn’t go too far down the rabbit hole but rather you got me thinking about social media in a way that it hadn’t been before. After learning about strategy and how to think through entire campaigns, learning about what works versus what doesn’t I was able to think about it a more structured and professional way. Continue reading

Standard
Social Good

Job opportunity: U-Report Jamaica social messaging tool

u-report unicef jamaica

For the past couple months at UNICEF Jamaica I’ve been working to prepare the Jamaican launch of U-Report, which is UNICEF’s social messaging tool. In a nutshell, it allows us to send weekly polls/message pushes to an audience of U-Reporter via their favorite messaging platforms: Facebook Messenger, Telegram, Twitter and (free) SMS. For more info and to apply for the project coordinator position, visit the UNICEF Jamaica blog here.

Standard
Social Media

What you’ll learn at my CARIMAC social media strategy workshop

carimac ross sheil winning social media strategies

Together with CARIMAC/UWI this is our third year hosting the ‘Creating Winning Social Media Strategies Workshop’. By coming you’ll learn how to get more support for social media at work – by giving you the structure you need to drive results and integrate within your organisation.

  • Kingston, Mona Campus: June 21-22
  • Montego Bay, Western Campus: July 19-20

We’ll look at what’s happening around the world, but more importantly what works well in Jamaica and citing actual examples and best practice. We’ll of course examine how customer behavior is changing, the need to be social first and what that means for you whether you’re a brand, government or non-profit.

Practical exercises will play a big part – you’ll work in teams representing a particular organization – and at the end of the two days you’ll have to compete with the other groups by presenting your strategy. Continue reading

Standard
Social Good

UNICEF: Shelly-Ann Fraser-Pryce for Mother’s Day

'Being the world's fastest woman was hard work. Being a mom will be more!' More from our Goodwill Ambassador Shelly-Ann Fraser-Pryce coming tomorrow on #MothersDay. 🥇👶🏾

Geplaatst door Unicef Jamaica op zaterdag 13 mei 2017

For UNICEF I recently got the opportunity to interview Shelly-Ann for Mother’s Day since she’s Jamaica’s Goodwill Ambassador but now of course, also an expectant mom. The Pocket Rocket in real life is exactly as you would expect: laser focused, unfussy and just nice. Here’s the post on the UNICEF blog: As a mother I can do more for Jamaican children – Shelly-Ann

Standard