‘We can’t reach millennials. Youth today don’t care. They’re always on social media. Etc’ The same complaints us old people (30+) always make. So how does it feel to be a young person today? Like if we ourselves actually cared enough to find a way to involve them…
“It’s difficult” says Christopher Harper, my newest colleague at UNICEF Jamaica who is the project coordinator for U-Report. Launching this year, U-Report is a social messaging tool that polls young people on their favorite messaging and social media apps, plus free SMS.
UNICEF and local partners will then use the data – what young people say, rather than what we think is good for young people – to influence their programs, lobby for change and in the media. Targeting people aged 13-29 years old, the entire project will be youth-led.
For more info, read what Chris has to say on the UNICEF Jamaica blog.