Social Good, Social Media

U-Report: a new message from Jamaican youth

Christopher Harper UNICEF Jamaica U-Report

‘We can’t reach millennials. Youth today don’t care. They’re always on social media. Etc’ The same complaints us old people (30+) always make. So how does it feel to be a young person today? Like if we ourselves actually cared enough to find a way to involve them…

“It’s difficult” says Christopher Harper, my newest colleague at UNICEF Jamaica who is the project coordinator for U-Report. Launching this year, U-Report is a social messaging tool that polls young people on their favorite messaging and social media apps, plus free SMS.

UNICEF and local partners will then use the data – what young people say, rather than what we think is good for young people – to influence their programs, lobby for change and in the media. Targeting people aged 13-29 years old, the entire project will be youth-led.

For more info, read what Chris has to say on the UNICEF Jamaica blog.

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Social Media

Breaking down my pres to the PSOJ social media conference

psoj social media business conference ross sheil

While the conference theme was #LikesToProfits, and there definitely needs to be more focus on ROI; the starting point is always that we should treat social media as a ‘social’ experience. So, the latest changes to Facebook News Feed which mean you’ll see more from your friends and less from brands seemed like a good place to start the day.

I think the latest update is actually a good thing because it (i) protects the user experience and (ii) forces brands to be less spammy and consider the #1 question: why should anyone want to follow us? However, relying heavily on Facebook will also mean spending more on ADS, but we’ll come to that later… Continue reading

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Social Media

How Facebook News Feed changes help brands from ruining it/them

psoj social media business conference

Facebook’s news feed changes are terrifying everyone, except everyday people who use Facebook. As Facebook explained, they’ll see more of what their friends are up to, and even less from that page they don’t remember clicking “Like” on.

Why this is actually a good thing for brands is my topic to kick off the annual PSOJ Social Media Business Conference on February 28. I say “good” because it should make brand to consider all social networks more strategically as a ‘social’, and not a spam-the-customer experience. Continue reading

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Education, Social Media

Get certified by the sites you need: Facebook, Google, Hootsuite etc.

google squared

If you’re serious about a career in social media and digital marketing it’s essential to get quality training you won’t find get from your 9-5. Social networks and all digital platforms are continuously updating and we need to how to use them, how others are interacting with them, and of course in the local context*. Continue reading

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Social Good, Social Media

Job opportunity: U-Report Jamaica social messaging tool

u-report unicef jamaica

For the past couple months at UNICEF Jamaica I’ve been working to prepare the Jamaican launch of U-Report, which is UNICEF’s social messaging tool. In a nutshell, it allows us to send weekly polls/message pushes to an audience of U-Reporter via their favorite messaging platforms: Facebook Messenger, Telegram, Twitter and (free) SMS. For more info and to apply for the project coordinator position, visit the UNICEF Jamaica blog here.

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