Social Media

Get certified by the sites you need: Facebook, Google, Hootsuite etc.

google squared

If you’re serious about a career in social media and digital marketing it’s essential to get quality training you won’t find get from your 9-5. Social networks and all digital platforms are continuously updating and we need to how to use them, how others are interacting with them, and of course in the local context*.

Now that they’ve become big business, and have a financial incentive to do so, most social networks offer certified courses available online on a free, freemium or premium basis. Some like Google, Hootsuite and Hubspot have been doing this for a while, but now they’re joined by Facebook (inclusive of Instagram) and Twitter.

As a trainer myself I’ve become a bit of a junkie for courses. Fortunately, some of the courses are quite short or cover a broad area – for those who don’t want to go too deep, too detailed; or at least not yet. Regardless, you’ve got a lot of choice.

Here you go… Continue reading

Social Media

‘Your workshop got my social media career started’

Stuart Smellie Digita Global Marketing

Stuart Smellie

Stuart Smellie is Senior Social Media Manager and Trainer at Digita Global Marketing. Stuart attended one of my social media strategy workshops at the Caribbean Institute of Media and Communication. Contact CARIMAC/UWI to register for the next one on June 22.

Before your workshop my only with social media was pretty much my personal Facebook and Twitter as well as a catering and photography company. While I had a like for social I was nowhere near professional but when I attended your workshop I got a completely different level of exposure.

You didn’t go too far down the rabbit hole but rather you got me thinking about social media in a way that it hadn’t been before. After learning about strategy and how to think through entire campaigns, learning about what works versus what doesn’t I was able to think about it a more structured and professional way. Continue reading

Social Media

What you’ll learn at my CARIMAC social media strategy workshop

carimac ross sheil winning social media strategies

Together with CARIMAC/UWI this is our third year hosting the ‘Creating Winning Social Media Strategies Workshop’. By coming you’ll learn how to get more support for social media at work – by giving you the structure you need to drive results and integrate within your organisation.

  • Kingston, Mona Campus: June 21-22
  • Montego Bay, Western Campus: July 19-20

We’ll look at what’s happening around the world, but more importantly what works well in Jamaica and citing actual examples and best practice. We’ll of course examine how customer behavior is changing, the need to be social first and what that means for you whether you’re a brand, government or non-profit.

Practical exercises will play a big part – you’ll work in teams representing a particular organization – and at the end of the two days you’ll have to compete with the other groups by presenting your strategy. Continue reading

Social Media

Facebook helps Jamaica’s search for missing children

Ten per cent of missing children are yet to return home. To help get us closer to 100, Facebook and the Office of the Children’s Registry (OCR) have combined efforts and unveiled an update to their Ananda Alert system; hoping to use local users’ Facebook News Feed to highlight extreme cases, such as child abductions. An encouraging example of organisations collaborating to protect children, credit is due to Hear the Children Cry, International Centre for Missing & Exploited Children, OCR and Facebook.

Jacqueline Charles from The Miami Herald who covered the event and used @UNICEFJamaica’s tweets in her article. You can also read this blog I wrote for UNICEF about the challenges faced getting people to one, file missing children reports; and two, inform police when they are found. Sadly, in this selfie-loving age many parents simply do not provide a photograph to help identify their own children.