There’s a way to change the dialogue about our youth: from what we as adults say is good for them, to what they themselves say – that’s the goal of U-Report. Two years of investigation, finding the budget, planning and development became real when UNICEF Jamaica became the first country in the Caribbean to launch.
U-Report allows young persons (aged 13-29) to sign up to receive weekly polls on issues that matter to them. It’s youth-driven: Christopher Harper the project coordinator is himself from that demographic. Meanwhile he has a team of youth advisors from high school age and up.
They’ll use Facebook, Twitter; and FLOW (thanks again!) are allowing customers FREE access via SMS. These and more channels TBA will allow the target audience to easily opt-in as U-Reporters to receive and respond to polls.
Jamaica will join other countries worldwide, which have so far recruited more than 5 million U-Reporters. 1,000 U-Reporters have signed up and 44 per cent responded to the first poll. Continue reading