Saying mobile is a fast moving technology is a statement all marketers will nod to. Less agreeable would be to say that while today’s customer is mobile, the marketer is slower; sat at his or her desk, contributing to the ‘Mobile Gap’. This gap separates marketers not just from their customers but also from opportunities to connect mobile with other marketing channels. Continue reading
The biggest social media campaign I’ve ever worked on wrapped up today when Digicel made UWI student Richard Rush Jamaica’s first #socialmillionaire. Continue reading
A Caribbean customer pulls out their phone, searches for a product/service and clicks on the result [CALL]. [RING] you or your colleague picks up the phone on the other end. Calls like this from mobile search will reach 73 billion per year in 2018, up from 30 billion in 2013, says Google which recently released research into these and other so-called ‘Mobile Micro Moments’.
Read my post here via #MobileRocks on @Medium.
Marketers, we all like to think we’re really cool. “Another selfie contest!” Yet there’s something we can learn from the past, before social networks, before social media when marketers relied largely on print-radio-TV-billboards. So with the range of digital marketing opportunities available today, why rely on just social networks? Continue reading