Shooting video with iPhone

This video for UNICEF about Edusport is the first I self-produced: shot with iPhone and edited with Final Cut. Think it worked out OK.

Of course you cannot replicate Martin Scorsese with a smartphone, but you will be surprised with what you can do. There are plenty resources to learn (yes YouTube), and for editing with Final Cut try
this free entry-level course by Ripple.

So far I have noticed some things good, some things bad; and a list of things I need to learn. However, preparation, knowing your story and accompanying shots is going to be fundamental regardless of whether the approach is a full production crew or you alone.

The good:

  • Using a smartphone gets you humanly closer to your subject.
  • Available equipment such as mics.
  • Most video is viewed on mobile so why not shoot there too!
  • Cost and flexibility.

The bad:

  • Jamaica is hot! Shooting 4K iPhone sometimes shuts itself down.
  • Other technical limitations, such as zooming sucks.
  • Always be on airplane mode or lose your work when it rings.
  • Editing basics are forgotten quicker than learned.

#Freedom2Learn: Silverstone Solutions X Nelson Mandela

One million smartphones donated to learners on the African continent. That’s the goal of the #Freedom2Learn campaign by Nelson Mandela’s Long Walk to Freedom Library Project and AG Mobile – powered by a mobile platform built by South Africa’s Silverstone Solutions, who I consult for here in Jamaica.

The AG Mobile ‘Freedom’ smart devices are manufactured in South Africa and are pre-loaded with educational resources and exclusive Mandela content and imagery. But how does the campaign work? Continue reading


Moving multi-million-dollar motors: behind Jamaica’s most cost-effective mobile campaign

mercedes benz jamaica silverstar motors mobile

Sloane Jackson (centre) and colleagues at Silverstar Motors celebrate a sales milestone. Photo: Silverstar Motors

Last year, drivers in Kingston would have seen a Mercedes-Benz GLA 250 parked by an intersection with an oversized hashtag on its side. They might not have thought much at first but then they would have seen another, then another; each deliberately parked where slow-moving rush hour traffic could get a good view. Some people even stopped to ask questions. Continue reading