Mobile

#Freedom2Learn: Silverstone Solutions X Nelson Mandela

One million smartphones donated to learners on the African continent. That’s the goal of the #Freedom2Learn campaign by Nelson Mandela’s Long Walk to Freedom Library Project and AG Mobile – powered by a mobile platform built by South Africa’s Silverstone Solutions, who I consult for here in Jamaica.

The AG Mobile ‘Freedom’ smart devices are manufactured in South Africa and are pre-loaded with educational resources and exclusive Mandela content and imagery. But how does the campaign work? Continue reading

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Mobile

Moving multi-million-dollar motors: behind Jamaica’s most cost-effective mobile campaign

mercedes benz jamaica silverstar motors mobile

Sloane Jackson (centre) and colleagues at Silverstar Motors celebrate a sales milestone. Photo: Silverstar Motors

Last year, drivers in Kingston would have seen a Mercedes-Benz GLA 250 parked by an intersection with an oversized hashtag on its side. They might not have thought much at first but then they would have seen another, then another; each deliberately parked where slow-moving rush hour traffic could get a good view. Some people even stopped to ask questions. Continue reading

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Mobile, Social Media

Mind the mobile gap: fast-moving Caribbean customers threaten to leave their marketers behind

mobile gap

Saying mobile is a fast moving technology is a statement all marketers will nod to. Less agreeable would be to say that while today’s customer is mobile, the marketer is slower; sat at his or her desk, contributing to the ‘Mobile Gap’. This gap separates marketers not just from their customers but also from opportunities to connect mobile with other marketing channels. Continue reading

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