Education, Social Media

Get certified by the sites you need: Facebook, Google, Hootsuite etc.

google squared

If you’re serious about a career in social media and digital marketing it’s essential to get quality training you won’t find get from your 9-5. Social networks and all digital platforms are continuously updating and we need to how to use them, how others are interacting with them, and of course in the local context*.

Now that they’ve become big business, and have a financial incentive to do so, most social networks offer certified courses available online on a free, freemium or premium basis. Some like Google, Hootsuite and Hubspot have been doing this for a while, but now they’re joined by Facebook (inclusive of Instagram) and Twitter.

As a trainer myself I’ve become a bit of a junkie for courses. Fortunately, some of the courses are quite short or cover a broad area – for those who don’t want to go too deep, too detailed; or at least not yet. Regardless, you’ve got a lot of choice.

Here you go… Continue reading

Standard
Education, Social Media

What you’ll learn at my CARIMAC social media strategy workshop

carimac ross sheil winning social media strategies

Together with CARIMAC/UWI this is our third year hosting the ‘Creating Winning Social Media Strategies Workshop’. By coming you’ll learn how to get more support for social media at work – by giving you the structure you need to drive results and integrate within your organisation.

  • Kingston, Mona Campus: June 21-22
  • Montego Bay, Western Campus: July 19-20

We’ll look at what’s happening around the world, but more importantly what works well in Jamaica and citing actual examples and best practice. We’ll of course examine how customer behavior is changing, the need to be social first and what that means for you whether you’re a brand, government or non-profit.

Practical exercises will play a big part – you’ll work in teams representing a particular organization – and at the end of the two days you’ll have to compete with the other groups by presenting your strategy. Continue reading

Standard
Education, Social Media

‘Social CEOs’ in Jamaica…I found one!

Graphic: Harvard Business Review

Graphic: Harvard Business Review

In fairness there’s more than one. But the other day I was given a challenge to write a social media guide for local CEOs.

This post I published just now isn’t necessarily a guide, but attempts to outline some of the opportunities that are already available. My (brief) interaction with one CEO in particular certainly gives grounds for optimism.

Standard
Education, Social Media

Learning from Lasco: what if your brand is next?

lasco omar mcleod tweet

All because of one tweet containing one word.

First Lasco’s Twitter account last night sent a homophobic tweet directed at Olympic gold medallist Omar McLeod. Second they claimed the account had been hacked. Third, amid a firestorm of social media backlash, they sent another apology (see above) this time acknowledging and sacking the employee responsible. Their chairman Lascelles Chin then appeared on radio this morning to apologise further.

From my experience (and yes mistakes) working for, consulting and training Jamaican companies I’m only surprised something this “OH SHIT!” never happened sooner. Surprised because few companies have taken digital seriously to prevent such a thing happening. Once we get over cussing out Lasco, and for those of us whose job it is to do better, here’s some steps to prevention:

  1. Should your brand even be on social? This is a real question: Apple doesn’t even have social media accounts for some of its main products (Mac and iPhone) so why should you, seriously? And can you actually provide a value proposition to your customers rather than retweeting photos of oxtail lunches – if the answer is “Yes” then please proceed to 2. Continue reading
Standard