Social Good

Failing to consider real people is always the biggest design fail

Denique Ferguson. Photo: OpenUp

Amen, amen & amen is what I kept thinking while helping SlashRoots’ Denique Ferguson put together this blog post. The amount of times I’ve experienced having to work off only assumptions, often faulty, on numerous projects … I can’t count! A specialist in human-centred design, Denique (that’s her standing in the photo) shared her thoughts from a recent trip to run a workshop in Cape Town, South Africa:

There’s a slow realisation among Jamaican organisations that website/app/insert-technology-of-choice-here “users” are living, breathing human beings. And as our society gets more digital, more is at stake when we don’t make room for humanity in our projects.

Read the post on Medium: Are real people at the heart of your digital agenda?

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