Together with CARIMAC/UWI this is our third year hosting the ‘Creating Winning Social Media Strategies Workshop’. By coming you’ll learn how to get more support for social media at work – by giving you the structure you need to drive results and integrate within your organisation.
- Kingston, Mona Campus: June 21-22
- Montego Bay, Western Campus: July 19-20
We’ll look at what’s happening around the world, but more importantly what works well in Jamaica and citing actual examples and best practice. We’ll of course examine how customer behavior is changing, the need to be social first and what that means for you whether you’re a brand, government or non-profit.
Practical exercises will play a big part – you’ll work in teams representing a particular organization – and at the end of the two days you’ll have to compete with the other groups by presenting your strategy.
We’ll be covering content – finding ways to make it relevant both to your customer and you – integrating social media with other channels, campaigns, customer experience, influencers, social ADS and pretty much everything we can fit inside two days!