Mobile

#Freedom2Learn: Silverstone Solutions X Nelson Mandela

One million smartphones donated to learners on the African continent. That’s the goal of the #Freedom2Learn campaign by Nelson Mandela’s Long Walk to Freedom Library Project and AG Mobile – powered by a mobile platform built by South Africa’s Silverstone Solutions, who I consult for here in Jamaica.

The AG Mobile ‘Freedom’ smart devices are manufactured in South Africa and are pre-loaded with educational resources and exclusive Mandela content and imagery. But how does the campaign work?

#Freedom2Learn promotes the legacy of Mandela with 67 mobile-social media-based challenges – a number that represents the 67 years that the first black president of South Africa devoted to the anti-Apartheid struggle. Persons and organisations can take part in the challenges to raise awareness and to donate.

nelson mandela long walk to freedom

The campaign runs on Silverstone’s CauseWRX mobile web browser-based platform (user don’t need to download an app to take part) which empowers non-profits in South Africa to partner with sponsoring brands. Non-profits get the help they need to raise funds and awareness, and brands get to engage around with real social causes.

“With non-profit organisations often struggling for marketing resources and many brands having corporate active social responsibility programmes, #Freedom2Learn shows the potential for similar collaborations here in Jamaica – empowering social media/mobile users to take action for a social cause,” Loop News quoted me from the press release.

Look forward to helping our first local social cause!

Related:

Case study: Making Jamaica’s first ever #SocialMillionaire>

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