As a new father myself I couldn’t be happier to have started consulting for UNICEF, beginning with the #KeepChildrenSafe campaign and yesterday’s Twitter chat, which delivered a respectable 16.3 million impressions.
It wasn’t just the numbers but the level of discussion from those took part, from teens to influencers to even the Jamaica Constabulary Force and the Children’s Advocate herself, Diahaan Harrison – both actively replying to the questions posted by @unicefjamaica and to chat participants. And maybe my favourite: the father and his 12-year-old daughter who participated together.
— Diahann Harrison (@diahannh) April 5, 2016
This is just the start of the campaign coming at a good time the month before Child Month and with a new government to raise the swept-under-the-carpet issue of child abuse:
Talk, if that’s what cynics might dismiss it as wouldn’t be enough on its own. Yet step one is to break the silence on child abuse and the level of violence many Jamaican children are forced to grow up in.
Throughout this campaign we’ll be continuing to engage on social media, in the press and with a series of public forums led by partners like Peace Management Initiative and Eve for Life whose essential on-the-ground work, supported by UNICEF, does much to save and mend broken lives.